Turning Vision into Voice and Voice into Revenue
CMO leadership for moments when clarity matters
YOY revenue growth
Improved campaign performance
Capital secured
CMO as a Service
Working as an extension of your leadership team, I bring strategy, advice, and execution with a hand-curated team of marketing experts.
Boot
Company launch: Build the foundation that turns your vision into a company. Define brand voice, category, product positioning, visual identity, and GTM strategy.
Reboot
Reposition and transform: Reset narrative, refresh brand, product packaging, GTM motions, customer stories and team dynamics to align with new markets or strategic pivots.
Advisory
CEO and leadership strategy: Guide critical decisions across marketing, org design, and investment, bringing clarity and direction to drive better outcomes.
Client Impact
“Lisa Joy helped us see our business in ways we hadn’t before. She quickly understood a complex, AI-first product and helped us articulate its real value to enterprise buyers. The transformation—from our messaging to our website to how we think about our market—has taken our marketing to an entirely different level. She’s a strategic partner who isn’t afraid to challenge you, and the results speak for themselves.”
Allan Stone
CEO & Co-founder, Intelitics
“Lisa Joy continues to stand out as a rare combination of strategic thinker, practical operator, and creative brand leader. She led the transformation of Trovares into Rocketgraph, creating a knock-out brand and message that resonated strongly across our ecosystem and clearly differentiated us in a highly competitive market. She brought in a team and managed them, freeing me up to focus on other parts of the business.”
Brock Alston
CEO, Rocketgraph
“I worked closely with Lisa Joy at Oracle supporting her team, so when I started Querri, she was one of my first calls. Lisa Joy pushed us to look deep into every aspect of who we wanted to become, then created a brand voice, identity and message that made us stand out in a crowded market and appear far greater than we were in the early days.”
Dave Ingram
CEO & Co-founder, Querri
“What makes Lisa Joy unique is her ability to combine big-picture strategy with execution. She pays attention to detail, without ever being pedantic. A six week project turned into a two year engagement where Lisa Joy helped us sharpen our message, elevate the brand, and build a well run marketing engine. Deeply focused on outcomes that truly moved the needle, Lisa Joy is a trusted and respected advisor to me.”
Jacob Orrin
COO & Co-Founder, Merit
“Lisa Joy helped us see our business in ways we hadn’t before. She quickly understood a complex, AI-first product and helped us articulate its real value to enterprise buyers. The transformation—from our messaging to our website to how we think about our market—has taken our marketing to an entirely different level. She’s a strategic partner who isn’t afraid to challenge you, and the results speak for themselves.”
Allan Stone
CEO & Co-founder, Intelitics
“Lisa Joy continues to stand out as a rare combination of strategic thinker, practical operator, and creative brand leader. She led the transformation of Trovares into Rocketgraph, creating a knock-out brand and message that resonated strongly across our ecosystem and clearly differentiated us in a highly competitive market. She brought in a team and managed them, freeing me up to focus on other parts of the business.”
Brock Alston
CEO, Rocketgraph
“I worked closely with Lisa Joy at Oracle supporting her team, so when I started Querri, she was one of my first calls. Lisa Joy pushed us to look deep into every aspect of who we wanted to become, then created a brand voice, identity and message that made us stand out in a crowded market and appear far greater than we were in the early days.”
Dave Ingram
CEO & Co-founder, Querri
“What makes Lisa Joy unique is her ability to combine big-picture strategy with execution. She pays attention to detail, without ever being pedantic. A six week project turned into a two year engagement where Lisa Joy helped us sharpen our message, elevate the brand, and build a well run marketing engine. Deeply focused on outcomes that truly moved the needle, Lisa Joy is a trusted and respected advisor to me.”
Jacob Orrin
COO & Co-Founder, Merit
About Lisa Joy
Lisa Joy Rosner is a marketing leader who turns bold ideas into category-defining brands and measurable growth. She has served as SVP at Oracle, Neustar, and BroadVision, and as a scrappy startup CMO at companies including Otonomo, NetBase, and MyBuys, helping position companies for IPO and private equity outcomes. A former contributing author to HBR and Forbes, Lisa Joy holds a U.S. patent in marketing analytics.
She partners closely with visionary CEOs, bringing clarity to complex ideas, sharpening narrative, building high-performing teams, and translating strategy into execution that drives real business momentum. Equally comfortable in the boardroom or in the trenches, she brings together the right talent, story, and go-to-market approach to move companies from vision to growth.
